#1- Media Interaction: Media elements, like images and videos, are a crucial deciding factor in how users engage with your website. While so far the focus was on ensuring the media is accessible and relatable, 2023 will strain the importance of their presentation. 

One such addition to ensuring a high-quality presentation of media in web design will be three-dimensional effects with parallax scrolling. While it is not an entirely new technique, it is only now gaining popularity in web design. Users love 3D and other immersive technologies, and deploying them in your web design elements will make your conversion and view rates skyrocket. Parallax scrolling adds a visual effect where the background moves at a different speed than the foreground of the screen when scrolled. Parallax scrolling, when used with full-width images or videos, gives a 3D effect to the entire screen. 

#2- Accessibility Options: User-friendly websites are always the preference for any search engine to rank them in their SERPs. But gone are the days when websites were only built for users who were experienced in handling them. Almost everyone uses the internet today, and improving the accessibility features on your website is sure to get more bees to your yard! The new features also help users with visual or hearing impairments. Here are some examples of such features-

• Voice search
• Color settings for visually impaired users
• Thumb-friendly navigation
• Smart animations
• Brutalist designs focused on functionality, and many more

#3- Engaging Features: Google and other search engines keep a watch on how much a user is engaging and interacting with your website. You can improve your user engagement time by adding features like-

• Quiz
• Polls
• Spin the wheels
• Extended reality features
• Contests and games

#4- Introduction to AI and Live Chats: People are increasingly liking the idea of having their queries answered via chatbots and returning at their convenience to find answers. AI and live chats provide great support without wasting the user’s precious time.

About Access SEO-

We tailor all of our marketing strategies to each unique business, whether you're a small start-up or a large-scale, established business. No matter the level you're currently at, you will always need the help of seasoned digital marketing agency who know how to help you take that next step. When you work with us, we offer you a partnership. At Access SEO, your success is our success, and we'll do what it takes to help your brand become a household name. Our services include SEO, Google Ads, Facebook Ads, Tiktok Ads, Listings, Social Media Posting Services, Content, and Websites. We are the premier digital marketing agency in Colorado Springs. Contact us today to get your free, no-obligation consultation! Visit our website, call us at 3038292000, or  email us for more details.